Your company has been working hard on a new product, and it’s time to roll it out! Find out how to host a successful product launch, with tips on the venue, the marketing, the guests, and the catering. With the right plan, your event can go smoothly, spark interest among buyers, and ensure future sales.
Know Your Product
Make sure that you and your team know every aspect of the new product, right down to the tiniest detail. You’ll have to answer a lot of questions at the launch event, and you need a deep knowledge of the product in order to give the right answers.
Find the Right Venue
You’ll need a venue that complements your product and provides the perfect atmosphere for its launch. For example, if you’re unveiling a new piece of technology, you might select a venue with an ultra-modern feel, with clean lines, bright lighting, and a unique look. If you’re launching an apparel line, you may need space for a brief fashion show.
Ensure Tech Availability
Most modern launch events involve some kind of visual presentation. You’ll need at least one large screen or projection space, along with other audio-visual equipment. Find out if your chosen venue has that equipment available; if not, you may need to rent it. Also, check on the availability of Wi-Fi in the building.
Identify Your Audience
To whom will you be speaking during this product launch? Chances are, these are your most important clients, so you need to impress them. Develop a guest list of important current clients and potential buyers, celebrities, media, and local personalities who may be interested in the product.
Craft Your Message and Market Positioning
Create press releases, advertising, and social media content for your new products. Test them on a sample audience to find out if you are communicating the intended message to your target audience. If not, toss out the marketing package and refocus your narrative.
Provide Food and Drink
A big product launch is a celebratory event; and most human celebrations include food and drinks. Decide whether to have a full-scale corporate buffet, a selection of executive bento boxed lunches, a cocktail reception, or a group of live food stations. Find a Singapore catering service that can deliver beautiful presentation, delicious food, and excellent service.
After you feed your audience and get them excited about the new product, offer them a bonus just for being present at the event. Perhaps you can give them a free product, or a gift bag containing samples and small free items. Maybe they receive a deep discount if they order right after the presentation, during the launch event. Make them feel that it was worth their while to be there.
If you need more help and more ideas for making your product launch event a success, contact Eatz Catering, a top-notch catering service in Singapore. Our specialty is providing beautifully arranged, incredibly tasty food, along with quality service that helps your event go smoothly from start to finish. Contact us today to place your catering order!